About

Projects

It’s never too early to shape your future career.

It’s never too early to shape your future career.

It’s never too early to shape your future career.

So, start now by exploring agency life here on campus. The Carolina Agency is open to undergraduate students of all majors, with preference given to upperclassmen in the College of Information and Communications. Students enroll in a 3-hour elective course with the opportunity to earn additional credit hours in a second or third semester. Gain up to three semesters of hands-on experience in the agency 

  • Develop professional and leadership skills  

  • Build a variety of networking opportunities with industry professionals and fellow peers 

  • Earn internship work credits while designing work for real, local clients 

So, start now by exploring agency life here on campus. The Carolina Agency is open to undergraduate students of all majors, with preference given to upperclassmen in the College of Information and Communications. Students enroll in a 3-hour elective course with the opportunity to earn additional credit hours in a second or third semester. Gain up to three semesters of hands-on experience in the agency 

  • Develop professional and leadership skills  

  • Build a variety of networking opportunities with industry professionals and fellow peers 

  • Earn internship work credits while designing work for real, local clients 

Learn more about how you can gain hands-on leadership experience in exploring a position as an account manager, senior staff member, or agency director.  

Account Manager
The account manager leads the client team and acts as the liaison between the team and the client.
They are responsible for creating schedules, serving as a liaison between the team and senior staff, reviewing the team’s work, and ensuring the completion of the client’s scope of work. Key skills for these middle manager roles include organization, time management, and dependability as the team relies on this person as the first point of contact for progress.
Senior Staff
The senior staff is comprised of the faculty adviser, agency director and the directors of the agency’s departments.
These students have been selected for peer leadership roles, typically after completing at least one previous semester in TCA. They handle big picture tasks to make the agency run smoothly by supervising the staff members in their respective departments, directing the efforts of every client their department is working on and ensuring their team members have the resources and support they need to be successful. They review student work before sending it to the faculty adviser.
Agency Director
The agency director manages the day-to-day operations of the agency including staff orientation, client onboarding, invoicing, new business development, performance reviews, and more.
The director also serves as an ex-officio member on the board of the USC chapter of the Public Relations Student Society of America.

Learn more about how you can gain hands-on leadership experience in exploring a position as an account manager, senior staff member, or agency director.  

Account Manager
The account manager leads the client team and acts as the liaison between the team and the client.
The account manager leads the client team and acts as the liaison between the team and the client. They are responsible for creating schedules, serving as a liaison between the team and senior staff, reviewing the team’s work, and ensuring the completion of the client’s scope of work. Key skills for these middle manager roles include organization, time management, and dependability as the team relies on this person as the first point of contact for progress.
Senior Staff
The senior staff is comprised of the faculty adviser, agency director and the directors of the agency’s departments.
The senior staff is comprised of the faculty adviser, agency director and the directors of the agency’s departments. These students have been selected for peer leadership roles, typically after completing at least one previous semester in TCA. They handle big picture tasks to make the agency run smoothly by supervising the staff members in their respective departments, directing the efforts of every client their department is working on and ensuring their team members have the resources and support they need to be successful. They review student work before sending it to the faculty adviser.
Agency Director
The agency director manages the day-to-day operations of the agency including staff orientation, client onboarding, invoicing, new business development, performance reviews, and more.
The agency director manages the day-to-day operations of the agency including staff orientation, client onboarding, invoicing, new business development, performance reviews, and more. The director also serves as an ex-officio member on the board of the USC chapter of the Public Relations Student Society of America.
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Creative12:34 PM
Those who think outside the box - literally. Whether it’s Adobe, Canva, or photography, your best work happens when you’re able to create and innovate.
Accounts12:34 PM
The strategic thinker, innovator, and problem solver who loves giving new ideas.
Research12:34 PM
The more analytical problem solver who’s constantly curious.
Public Relations12:34 PM
The brand storyteller who wants to manage TCA’s brand and reputation on campus and in our community.

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Frequently Asked student Questions

Got queries? Swift resolutions to most typical questions can be found in our FAQ section.

Got queries? Swift resolutions to most typical questions can be found in our FAQ section.

Will I get any pieces for my portfolio?

Will we get experience working with real clients?

How and when can I join TCA?

Can any major apply for TCA?

What are some desired skills for applicants?

Will I get any pieces for my portfolio?

Will we get experience working with real clients?

How and when can I join TCA?

Can any major apply for TCA?

What are some desired skills for applicants?

Will I get any pieces for my portfolio?

Will we get experience working with real clients?

How and when can I join TCA?

Can any major apply for TCA?

What are some desired skills for applicants?

Will I get any pieces for my portfolio?

Will we get experience working with real clients?

How and when can I join TCA?

Can any major apply for TCA?

What are some desired skills for applicants?