Driven by Creativity, Powered by Results
Driven by Creativity, Powered by Results
Driven by Creativity, Powered by Results
accounts
accounts
The accounts team develops strategic approaches to digital content, collateral materials, presentations, community relations and fundraising.
The accounts team develops strategic approaches to digital content, collateral materials, presentations, community relations and fundraising.
creative
creative
The creative team is composed of designers, website developers, photographers, and videographers whose imagination defines every visual crafted specifically for our clients. The team works to bring our clients' visions to life with our brand design and creation services.
The creative team is composed of designers, website developers, photographers, and videographers whose imagination defines every visual crafted specifically for our clients. The team works to bring our clients' visions to life with our brand design and creation services.
research and Insights
research and Insights
Our Research and Insights team develops in-depth analysis reports tailored to each client's needs and discovers the ins and outs of audience behavior. Our researchers analyze audiences and buyer personas, test messages, and identify competitor and market positioning.
Our Research and Insights team develops in-depth analysis reports tailored to each client's needs and discovers the ins and outs of audience behavior. Our researchers analyze audiences and buyer personas, test messages, and identify competitor and market positioning.
public relations
public relations
The Public Relations department manages The Carolina Agency’s brand both internally and externally through student recruitment, business development, and the management of the agency’s social media channels and website.
The Public Relations department manages The Carolina Agency’s brand both internally and externally through student recruitment, business development, and the management of the agency’s social media channels and website.
Leadership
Leadership
Students cultivate their leadership skills through the agency’s senior staff and account manager roles, learning how to manage both peers and client work.
Students cultivate their leadership skills through the agency’s senior staff and account manager roles, learning how to manage both peers and client work.
The Carolina Agency (TCA) is a student-run, faculty-advised, full-service, strategic communications agency housed in the School of Journalism and Communications at the University of South Carolina. Our team members serve on various client projects each semester, where students can gain hands-on experience in the department best aligned with their talents and skills. We're dedicated to providing meaningful, effective communication tactics to elevate our clients with TCA’s unique touch of strategic expertise.
We recognize the importance of building a strong foundation; not only with our work, but also with our students. We represent the next generation of communication professionals, and we unite diverse perspectives, skill sets, and academic paths to offer a curated blend of services designed for each of our clients' unique needs. Each staff member is hand-picked from a competitive application pool, where we look for students with experience and motivation to excel in our agency. TCA is a nationally affiliated student-run firm with the Public Relations Student Society of America. Our values are rooted in the values and principles of the PRSSA Code of Ethics and Professional Standards.
Since 2005, The Carolina Agency has provided the necessary skills and experience of agency life to undergraduate students. TCA team members have created, designed, and redefined advertising, public relations, marketing, research, and design for clients across the Southeast. Our cross-functional departments support our growth professionally to build transferable, valuable skills. We work to create a story that will have a lasting impact on the community. From researching to rebranding, our team won't stop until your story is complete.
The Carolina Agency (TCA) is a student-run, faculty-advised, full-service, strategic communications agency housed in the School of Journalism and Communications at the University of South Carolina. Our team members serve on various client projects each semester, where students can gain hands-on experience in the department best aligned with their talents and skills. We're dedicated to providing meaningful, effective communication tactics to elevate our clients with TCA’s unique touch of strategic expertise.
We recognize the importance of building a strong foundation; not only with our work, but also with our students. We represent the next generation of communication professionals, and we unite diverse perspectives, skill sets, and academic paths to offer a curated blend of services designed for each of our clients' unique needs. Each staff member is hand-picked from a competitive application pool, where we look for students with experience and motivation to excel in our agency. TCA is a nationally affiliated student-run firm with the Public Relations Student Society of America. Our values are rooted in the values and principles of the PRSSA Code of Ethics and Professional Standards.
Since 2005, The Carolina Agency has provided the necessary skills and experience of agency life to undergraduate students. TCA team members have created, designed, and redefined advertising, public relations, marketing, research, and design for clients across the Southeast. Our cross-functional departments support our growth professionally to build transferable, valuable skills. We work to create a story that will have a lasting impact on the community. From researching to rebranding, our team won't stop until your story is complete.
